Brand Manager - Restaurant


Deskripsi Pekerjaan/ Job Description


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Brand Manager - Restaurant

Job Description

  • Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans and activate for the restaurant division.
  • Drive strategy and plan and execute marketing initiatives for new projects, menu changes, special menus, remodels and rebranding campaigns
  • Manage brand promotions to drive sales
  • Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness
  • Manage online restaurant review platforms and vendors (Yelp, Open Table, Trip Advisor, Urban Spoon)
  • Recommend development and implement in-store marketing materials as appropriate
  • Develop and execute customer acquisition and retention marketing programs, web based, database, and direct to consumer marketing
  • Manage all digital marketing initiatives

Expected Qualifications

  • Bachelor’s degree from an accredited university in business, marketing or related major is preferred
  • 2-4 years of related work experience, preferably in the hospitality or F&B industry
  • Exceptional written and oral communication skills
  • Dynamic team player with great collaborative and interpersonal skills
  • Strong personal leadership, organizational, relationship building and negotiation skills
  • Self-starter who can work independently: displays self-confidence, enthusiasm and strong customer service orientation
  • Demonstrated effectiveness in working in a complex, service-intensive, deadline driven environment
  • Extremely detailed oriented while juggling multiple projects and many stakeholders
  • Ability to travel on occasion to visit properties, manage photo/video shoots, meet with contacts in each market and drive marketing agendas